Market Research Services
Consumer Insights
Competitive Analysis
Competitive Analysis
Understand your target audience and improve your marketing strategy with our thorough consumer research and analysis.
Competitive Analysis
Competitive Analysis
Competitive Analysis
Stay ahead of your competitors with our comprehensive competitive analysis reports. Gain valuable insights into your industry and make informed business decisions.
Brand Perception
Competitive Analysis
Market Segmentation
Find out how your brand is perceived by your customers and potential customers. Our brand perception research will help you improve your brand image and reputation.
Market Segmentation
Market Segmentation
Market Segmentation
Identify and target specific market segments with our market segmentation research and analysis. Increase your ROI by reaching the right audience.
Product Development
Market Segmentation
Product Development
Get insights into your customers' needs and preferences to develop products that meet their demands. Our product development research will help you create successful products.
Path to Purchase
Market Segmentation
Product Development
Our research solution helps brands uncover real, actionable insights about their category buyers—no matter the audience. Through a 15-to-20-minute online or in-person survey, we identify high-opportunity consumer segments and map their decision-making journey to inform your go-to-market strategy.
Travel & Tourism
Travel & Tourism
Travel & Tourism
Takedown Research presents Ventana al Viaje (Window on Travel) – custom quantitative research geared to travel and tourism boards in cities throughout the U.S., to help them better understand multicultural travelers and develop strategies and tactics designed to attract those travelers to their city.
Industry Trends
Travel & Tourism
Travel & Tourism
Stay up-to-date with the latest industry trends and anticipate future changes with our industry trend research and analysis. Stay ahead of the game.
Leadership Team
Dave Pluchino
Jeronima Pilar
Jeronima Pilar
President of Takedown Research
+1.201.674.6209
Dave brings over two decades of leadership in custom market research, combining deep industry expertise with a passion for uncovering insights that drive results. As President of Takedown Research, he leads with a strategic mindset, helping brands—particularly in the
President of Takedown Research
+1.201.674.6209
Dave brings over two decades of leadership in custom market research, combining deep industry expertise with a passion for uncovering insights that drive results. As President of Takedown Research, he leads with a strategic mindset, helping brands—particularly in the travel, technology, and consumer sectors—navigate shifting market landscapes through tailored research solutions.
Prior to founding Takedown, Dave served as Vice President at Phoenix Marketing International for nearly 20 years, where he guided Fortune 500 clients through complex research programs spanning brand health, customer satisfaction, advertising effectiveness, and more. His earlier roles at Synovate (formerly BAIGlobal), TNS NFO, and Harte-Hanks Direct Marketing helped shape his well-rounded understanding of both the client and agency sides of the business.
With a reputation for delivering high-impact insights and actionable strategy, Dave remains a trusted partner in helping organizations better understand the "why" behind consumer behavior—and how to translate that into meaningful growth.
Discover how strategic research can unlock new opportunities for your business—Connect.
Jeronima Pilar
Jeronima Pilar
Jeronima Pilar
EVP & General Manager
+1.917.826.7895
With over two decades of experience driving growth for leading market research firms, Jeronima specializes in connecting Fortune 1000 companies with custom research solutions that deliver results. As a bilingual (English/Spanish) business development leader, her strength lie
EVP & General Manager
+1.917.826.7895
With over two decades of experience driving growth for leading market research firms, Jeronima specializes in connecting Fortune 1000 companies with custom research solutions that deliver results. As a bilingual (English/Spanish) business development leader, her strength lies in building long-lasting client relationships, uncovering actionable insights, and driving revenue through a deep understanding of both quantitative and qualitative research methodologies.
Currently serving as EVP and General Manager at Takedown Research, she leads strategic outreach efforts, manages CRM systems, develops marketing campaigns, and negotiates partnerships, helping clients tap into the full potential of data-driven decisions. Her career includes impactful roles at Phoenix Marketing International, Geoscape/Claritas, where she consistently surpassed sales goals, generated millions in revenue, and advised clients across industries, including CPG, finance, real estate, retail, restaurants, pharma, telecom, travel, automotive, and the arts.
She brings a passion for multicultural insights and an ability to navigate complex projects with strategic clarity. Whether it’s leading proposal development, crafting customer-centric sales campaigns, or supporting teams with insight-driven project management, she brings a collaborative and results-focused mindset to everything she does.
Connect and explore how thoughtful research can transform your business strategy.
Mitch Landau
Jeronima Pilar
Mitch Landau
VP of Research
+1.818.632.0821
Mitch Landau has over 30 years of experience in market research, encompassing all aspects of the research process and a broad array of industries, issues, and methods, both qualitative and quantitative. He has particular dexterity with measures of product development, ad effectivene
VP of Research
+1.818.632.0821
Mitch Landau has over 30 years of experience in market research, encompassing all aspects of the research process and a broad array of industries, issues, and methods, both qualitative and quantitative. He has particular dexterity with measures of product development, ad effectiveness, and brand strength, and with multicultural studies.
Mitch has a strong service orientation, dazzles clients with value-added service, is always proactive, and thoroughly analyzes customer needs and objectives. He handles all projects with constant attention to the quality and integrity of the research and provides insightful analyses and practical recommendations.
Before joining Takedown Research, Mitch held positions at Claritas, Geoscape, New American Dimensions, and Ipsos. Thus, he has considerable experience designing, executing, and analyzing custom primary research in both the general-market and multicultural realms.
And his experience cuts across many different industries: CPG, retail, restaurants, automotive, telecom, banking, insurance, healthcare, and media, to name a few.
He is here to help you turn powerful insights into smart business decisions—start the conversation.