[Flemington, NJ] — [May 6, 2025] – A new comprehensive report on U.S. hotel loyalty trends has been released, offering marketing, loyalty, and hospitality leaders key insights into how frequent guest programs (FGPs) are shaping booking behavior, brand loyalty, and revenue opportunities in 2025.

The study, based on extensive traveler surveys and loyalty data, uncovers critical trends across generational groups, hotel stay frequency, program engagement, elite status behavior, and reward preferences. It also evaluates brand performance across major programs such as Hilton Honors, Marriott Bonvoy, World of Hyatt, IHG One Rewards, Choice Privileges, Wyndham Rewards, and more.

Key Highlights Include:

• Loyalty Drives Decisions: 71% of hotel loyalty program members say their FGP      influences booking decisions “most or all of the time.”

• Elite Status Matters: 75% of members report holding elite status, and recognition at check-in significantly impacts satisfaction.

• Hilton & Hyatt on Top: These brands earn top marks for satisfaction, benefits, and overall program execution.

• Generational Shake-Up: While legacy brands dominate among Boomers and Gen X, Gen Z and Millennials are leaning toward value-focused and extended-stay brands.

• Redemption = Revenue: Nearly half of members who redeem points also purchase      additional nights—unlocking more spend through smart reward strategy.

Why This Study Matters

“With loyalty at a tipping point, hotel brands must evolve faster than ever to retain their most valuable customers,” said Dave Pluchino, President & CEO. “This study gives brands the strategic insights they need to design loyalty experiences that actually drive bookings and long-term engagement.”

This report is essential reading for:

• Hotel brand executives & marketers
• Loyalty program managers
• Travel & hospitality analysts
• Agencies supporting travel and rewards brands

Get the Full Report: The 2025 U.S. Hotel Loyalty Program Study is now available for purchase. It includes:

• Behavioral breakdowns by traveler segment
• Brand-level loyalty performance comparisons
• Redemption trends and value perceptions
• Digital and mobile loyalty insights
• Actionable opportunities for program optimization

Reports also available for the UK, China and Saudi Arabia.

For more information, please contact Dave Pluchino at dave@takedownresearch.com.

About Takedown Research Inc.
Takedown Research is a market research firm committed to delivering data-driven insights that help businesses understand their audiences and make informed decisions. With a team of seasoned experts and a passion for uncovering consumer behavior, we empower clients through innovative methodologies and a trusted, results-oriented approach.