Specialists in qualitative market investigation

1. Focus Groups: Small groups of participants engage in discussions led by a moderator either in person or online to explore their opinions, feelings, and experiences related to a product or service.
2. In-Depth Interviews: One-on-one interviews with participants allow for a detailed exploration of their thoughts, experiences, and motivations. These interviews can be conducted face-to-face, over the phone, or through video calls.
3. Triads and Dyads: Smaller group discussions involving three or two participants, respectively, to encourage more in-depth conversation and exploration.
4. Ethnographic Studies: Researchers immerse themselves in the participants' environment to observe and understand their behaviors, rituals, and interactions in real-life settings.
5. Observational Research: Researchers directly observe and record participant behavior and interactions without direct interaction or questioning, providing an unbiased view of actions and behaviors.
6. Online Bulletin Boards and Forums: Respondents participate in online activities and discussion forums where consumers discuss products, brands, and experiences.
7. Online Diary Studies: Participants record their thoughts, experiences, and behaviors over a specified period, providing ongoing insights.
8. Projective Techniques: Employing creative exercises, such as word associations, storytelling, or drawing, to elicit subconscious thoughts and feelings about a product or brand.
9. Card Sorting: Participants categorize and prioritize information, helping to understand how they mentally organize information and make decisions.
10. Laddering Technique: Employed in interviews to uncover the underlying values and motivations behind consumer choices by repeatedly asking "why" questions.

The choice of qualitative research methodology or technique depends on the research objectives, the target audience, and the depth of understanding needed. 

Please contact Dave@takedownresearch.com or Jpilar@takedownresearch.com if you have an RFP, research need or just have questions and would like to learn more.